Hospitals – Key Accounts Executive
@Harley’s Limited posted 2 weeks ago Shortlist Email JobJob Detail
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Job ID 42666
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Career Level Executive
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Experience 5 Years
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Department Management
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Qualifications Degree Bachelor
Job Description
Ensure profitable development of assigned brands and any other brands that may be entrusted at both marketing and operational levels. Responsible for building and sustaining the brand equity of the brands. Lead the development and execution of the marketing strategies.
KEY DUTIES & RESPONSIBILITIES
Marketing
• Share relevant marketing information about the value of the company Product within the health economy.
• Analyse tenders to understand individual requirement and how information can be used for the company benefits and eventually build up the buying process for each account and link it with the principals.
• Map out therapeutic requirements of the key accounts and define areas of weakness hence opportunity.
• Propose structures that make a difference for each key account.
• Spear-head communication with the institutions/client in case of currency fluctuation to manage the increase price while retaining customers.
• Collect, analyse and report key institution sales data to category manager and BU Head and all relevant departments to help in business decision making.
Market Monitoring
• Conduct market research to determine market requirements for existing and future products.
• Analyse the market, product performance and launching of new products.
• Research products to identify new opportunities.
• Continuous observation and monitoring of competition and their activities
• Keep track of and evaluate the marketing activity of competitors.
• Undertake market research to remain competitive in the consumer market.
• Collect, analyse and make use of information of the different media channels.
• Ensure market surveys and field research are carried out for new products.
• Closely monitor and analyse and competitive activities.
Customer relationship and Management • Keep abreast of new updates and trends in Marketing & Communication.
• Maintaining customer service relationship.
Qualifications, Skills and other prerequisites
• Bachelor’s degree in science related course.
• 5 years of experience in the same field.
• Solid Knowledge of Key institutions.
• Marketing functions experience with an intensive exposure and proven track record on analytical reporting, presentations, and business reviews.
• Sales and Marketing experience.
• Excellent analytical and problem-solving skills.
• High level of confidentiality skills.
• Computer literate – strong knowledge of MS Office tools and ability to learn new applications to be used for analysis, financial management and forecasting.
• Excellent writing, communication, and presentation skills in both written and spoken English.
• Knowledge of project management.